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A fashion brand established by Helmut Lang in Vienna in 1976.
1956 Born in Vienna, Austria. Learn to make clothes by yourself. His own clothes are attracting attention, and in 1976 he established his own brand.
In 1986, the women's collection, the next year, presented the men's collection. In 1998, moved from Paris to New York.
A simple and sharp "minimal" collection with basic colors such as white and black, beige and gray, and details. A pioneer in 'minimalism'.
Helmut Lang resigns as Creative Director in 2005. In 2010, Naoki Takizawa became a men's designer.